
History of a cult lotion
The already famous, unique and unrivalled Bronz’Express Lotion, has now become a cult brand.
HISTORY OF A CULT LOTION
1960, a cosmetic revolution
Launched in 1960 by Académie Scientifique de Beauté, the Bronz’Express Tinted Self-Tanning Lotion has totally changed the world of cosmetics. It was the first liquid self-tanner with immediate effect also called “Eau qui bronze” (“Tanning water”).
The Tinted Self-Tanning Lotion was immediately part of worldwide women’s beauty rituals thanks to its soft ylang-ylang perfume and its unrivalled results.
Often imitated but never equalled, the Tinted Self-Tanning Lotion had its look evolve with passing time; but its formula has remained unchanged since 1960 just like its success: today, a bottle is sold every minute all over the world!
The Bronz’Express Tinted Self-Tanning Lotion that initially was a cosmetic revolution is now a cult Self-Tanner and the Bronz’Express brand synonym of expertise instantly means an amazing natural tan without sun.
To offer a variety of pleasures and meet any expectations, the expert formula of the Tinted Self-Tanning Lotion has been extended to other textures with a golden colour: the Tinted Self-Tanning Gel and the Magic Radiance Drops.
Bronz’Express is today a famous brand of cult self-tanners.